Built for the Studios That Refuse to Lose Members Quietly.

Retention Isn't Luck.
It's a System.

RetentionRx identifies the members who are drifting before they're gone — then tells your staff exactly what to do about it. Prevent cancels, grow LTV, and protect your MRR with weekly action workflows built for the moveable middle.

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✓ Setup in 48 hours  ·  ✓ Cancel anytime

RETENTIONRX — IRON PEAK FITNESS
Retention
84.2%
▲ 2.4%
Attrition
5.8%
▼ improving
MRR
$24,810
▲ $1,340
At Risk
$3,240
30-day risk
Retention Trend — 12 Month
Member
Score
Last Visit
Risk
Sarah R.
24
23d ago
High Risk
Tom K.
31
18d ago
High Risk
Maria L.
48
12d ago
At Risk
Revenue Recovered
$8,440
Last 90 days ↑
Churn Forecast
90 Days
82% accuracy
5–8%
Average monthly member churn across the fitness industry
Most of it is preventable with early action
$200 - $500
Cost to replace a lost member vs. $50–80 to retain one
Retention is always your highest-ROI move
The Middle
Most members who leave aren't gone — they're drifting
The moveable middle is where your revenue is won
Act Now
Waiting until a member cancels is already too late to save them
RetentionRx catches the slide before it becomes a loss
Features

Prevent cancels. Grow LTV.
Every week, on autopilot.

RetentionRx gives your staff a clear, prioritized list of who to contact, why, and what to do — built around the members who are still reachable and worth fighting for.

New Member Nurture
Members in their first 45 days are your highest churn risk — and your biggest LTV opportunity. RetentionRx automatically reaches out with a personalized approach for each member and flags staff for any needed manual intervention.
First 45 Days · Habit Formation · Nurture
Lost Sheep
These members haven't cancelled — but their attendance has dropped and they're drifting. They're still reachable, still paying, and still saveable. RetentionRx identifies them while the window is open, not after it's closed.
Active · Disengaging · Reachable
Class Pack Renewals
Class pack holders are a high-conversion LTV opportunity that most studios let slip. RetentionRx surfaces packs with low classes remaining or upcoming expirations and prompts the renewal conversation before the client goes cold.
Renew · Expiring · Class Pack Revenue
Critical MHS Drop
When a member's health score drops significantly — even if they haven't gone silent — something has changed. RetentionRx flags the slide immediately so your team can intervene while there's still a relationship to save.
Score Drop · Trending Down
Member Health Score
Every member gets a real-time 1–100 score based on our propriety grading scale involving booking and attendance behavior . The score is what powers every workflow — it's the engine under the hood.
Connected · Active · Drifting · Disengaged
Success Rate & LTV Intelligence
Track member lifetime value across multiple metrics and see exactly how much your retention actions are worth in dollars. Total outreach, outreach success rate, recovered revenue, and much more.
LTV Intelligence · Retention Efforts
How It Works

Your staff shows up Monday
knowing exactly who to call.

RetentionRx connects to your CRM, scores every member daily, and hands your team a ranked action list — so retention happens consistently, not just when someone remembers to check.

01
Connect Your CRM
We integrate directly with your existing gym management platform via API. Visit history, booking behavior, class pack usage, and membership data all pull in automatically. No exports, no spreadsheets. Setup in under 48 hours.
02
Every Member Gets Scored
RetentionRx calculates a real-time Member Health Score (1–100) for every active member. Scores update daily based on booking and attendance behavior. The score is used to determine which workflow each member falls into and/or how we approach each task.
03
Your Team Gets a Playbook
Each week, your Action Items page populates with four prioritized lists — New Members to nurture, Lost Sheep to re-engage, Class Pack Users to renew or check on, and Critical drops to address immediately. Names, scores, triggers, scripts, and recommended actions. No guesswork for your staff.
The goal isn't to predict who will leave. It's to prevent them from getting there — by catching the drift early and giving your team the right reason to reach out at the right time.
Book a Demo →
FAQ

Questions we get a lot.

If it's not covered here, bring it to your demo — we'll answer anything.

Every member gets an ever-changing Member Health Score (1–100) based based on our propriety grading scale involving booking and attendance behavior . That score is layered on top of four workflows — New Members who need nurturing, Lost Sheep who are drifting but still active, Class Pack holders whose credits are expiring or need engagement, and Critical drops where a score has fallen sharply month-over-month. Your team sees the right members at the right time, with a clear reason to reach out.
We are actively building integrations with leading fitness CRM platforms. During your demo, we'll confirm which platforms are currently live and what your setup timeline looks like. If your platform isn't integrated yet, we can discuss a direct data connection or prioritize your integration based on demand.
Most studios are fully onboarded within 24-48 hours. Your first member health scores and at-risk flags are visible as soon as onboarding is complete. Studios typically see measurable churn improvement within the first 60-90 days as outreach workflows kick in.
No. RetentionRx is built for busy studio owners and front desk staff — not data analysts. The Action Items page gives your team a clear, prioritized task list each week. They see a name, a score, a trigger, necessary scripts, and a recommended action. No interpretation needed. Most studios take 2-3 hours per week to work through the list.
Your CRM records what happened. RetentionRx tells you what to do about it. Most gym software can show you that someone hasn't visited in two weeks — but it won't tell you whether that's normal for them, whether their score has been sliding for a month, or how to approach them. RetentionRx layers intelligence on top of your existing data and converts it into a prioritized weekly action list for your staff. It's the difference between a database and a decision-making tool.
Book a Demo

See what's really happening inside your member base.

We'll walk you through a live demo using sample data from a studio like yours — so you can see exactly what RetentionRx would flag, predict, and surface for your location.

30-minute live walkthrough
No fluff, no sales theater. We show you the dashboard, explain the scoring, and walk through a real at-risk member scenario.
Tailored to your studio type
Yoga, CrossFit, pilates, group fitness — we speak your language and show data relevant to how your business actually works.
Book Your Free Demo
We'll reach out within 24 hours to confirm a time.
No commitment. Confirmed within 24 hours.