Retention Isn't Luck.
It's a System.™

We are your strategic partner focused on keeping members longer and increasing their lifetime value — through consulting, auditing, and the intelligence to act before it's too late.

Calculate Your Revenue Opportunity See How It Works
RETENTIONRX — IRON PEAK FITNESS
Retention
84.2%
▲ 2.4%
Attrition
5.8%
▼ improving
MRR
$24,810
▲ $1,340
At Risk
$3,240
30-day risk
Retention Trend — 12 Month
Member
Score
Last Visit
Risk
Sarah R.
24
23d ago
High Risk
Tom K.
31
18d ago
High Risk
Maria L.
48
12d ago
At Risk
Revenue Recovered
$8,440
Last 90 days ↑
Churn Forecast
90 Days
82% accuracy
What We Do

Retention is a discipline.
We've built the system.

We partner with fitness businesses to diagnose retention problems, design the strategy to solve them, and implement the systems to execute — so you stop losing members you could have kept.

Proprietary Intelligence
Built specifically for the fitness industry and not available anywhere else. It's the engine under everything we do, and what separates a retention strategy that works from one that guesses.
Full Lifecycle Workflows
We design and run automated communication workflows across the entire member lifecycle — each one triggered by intelligence and timed to the moment it will have the most impact.
Retention Consultancy
We're not a software vendor. We embed into your operation, understand your member base, and build a retention strategy specific to your brand. You get the thinking and the execution.
How It Works

Intelligence-driven.
Built around your members.

01

We map your member lifecycle

Every gym has a unique churn pattern. We start by understanding yours — where members drift, when they leave, and what the warning signs look like for your specific member base.

02

Every member gets scored daily

Our system calculates a real-time score for every active member. It updates continuously — not weekly, not monthly. The moment something shifts, we know about it.

03

The right workflow fires automatically

Based on each member's score and lifecycle stage, the right outreach fires at the right moment — without manual input, without guesswork, and without your team having to think about it.

Member Risk Overview — Sample
Sarah R.Disengaged
Tom K.Drifting
Maria L.Drifting
Chris B.Active
James P.Committed
System action

Sarah R. has missed 3 consecutive weeks with a declining trend. Re-engagement workflow queued — outreach fires today.

Who We Serve

Built for any scale.

Whether you're running a single-location studio or a multi-site commercial chain, the retention problem is the same. The scale of the solution is different.

Boutique & Independent

Studios & local gyms

You know your members by name. RetentionRx gives you the intelligence to act on what you know — systematically, at scale, without adding headcount.

  • Boutique fitness studios
  • CrossFit & specialty gyms
  • Independent health clubs
  • Yoga & Pilates studios
  • MMA & martial arts
Enterprise & Multi-Site

Franchisors & Commercial

We work directly with corporate teams, District Managers, and General Managers to build and execute retention strategy at the network level. We assess the health of the membership base as a whole — and while data is available on a per-location basis, our approach is designed to move the needle across the entire operation, not one club at a time.

  • Network-wide retention strategy
  • DM & GM advisory and reporting
  • Corporate-level playbook design
  • Multi-location workflow deployment
  • Ongoing performance review & optimization
Revenue Opportunity

See what retention
is actually worth to you.

Most fitness businesses underestimate how much revenue walks out the door every month. Adjust the inputs below to see exactly what improving retention means for your bottom line.

Your numbers
Churn reduction
ARPU uplift
Total members
0
Year 1 gain
$0
5-yr cumulative
$0
Annual additional revenue — churn savings vs ARPU uplift
Year
Base
Improved
Churn
ARPU
Total
Cumul.

Member inflow held constant at baseline churn rate — isolates pure retention improvement.

Ready to see what this looks like for your specific operation?
Book a Demo →
Our Engagement

How we work
with your team.

We handle the intelligence and the automation. You handle the relationships. Together, that's a retention operation that runs itself.

1

Discovery

We map your member data, lifecycle patterns, and current drop-off points to find where your revenue is quietly leaving.

2

System design

We build your scoring model and design every workflow — triggers, timing, channel, and escalation logic — specific to your operation.

3

Integration

We connect to your platform. Your data flows in, intelligence flows out. Most setups are live within 48 hours.

4

Launch & optimize

Workflows go live. We monitor outcomes, tune the model, and report on recovered revenue and churn reduction monthly.

FAQ

Questions we hear a lot.

If it's not here, bring it to your demo — we'll answer anything.

Your CRM records what happened. RetentionRx tells you what to do about it — before it's too late. Most gym software can show you that someone hasn't visited in two weeks. It won't tell you whether that's normal for them, whether their risk profile has been building for a month, or that a specific intervention right now could save them. That's the gap we fill.
Both — but the framing matters. We've built proprietary intelligence software that powers everything we do. But we deploy it as a consultancy. We embed into your operation, design the strategy, build the workflows, and manage optimization over time. You're not buying a dashboard and figuring it out yourself.
We're actively building integrations with leading fitness CRM and member management platforms. Bring your platform to the demo call — we'll confirm integration status and timeline. If yours isn't live yet, we can discuss a direct data connection.
No. The system runs automatically. We manage the intelligence layer — model tuning, workflow optimization, and monthly reporting. The most time-intensive part for your team is responding to escalated interactions that the system surfaces for human follow-up.
Yes — and at scale the system becomes more powerful, not less. More member data means better predictions, more accurate risk detection, and more precise intervention timing.
Book a Demo

See what's actually happening inside your member base.

We'll walk through a live session using data from a gym like yours — so you can see exactly what RetentionRx would flag and act on for your location.

  • 30-minute live walkthrough, no fluff
  • Tailored to your gym type and scale
  • Walk through a real at-risk member scenario
  • No commitment — confirmed within 24 hours

Book your free demo

We'll reach out within 24 hours to confirm a time.

No commitment. We'll confirm within 24 hours.